Motion design: Luana Fernandes
Art Direction: Érico Ferreira
Art Direction: Érico Ferreira
Client's challenge:
The previous animation was too rough, with abrupt transitions between frames.
Solution Approach:
Considering this, I focused on creating smooth, fun, and dynamic transitions to unify the frames.
Transition 01:✦ The squares could start dropping from the beginning.
✦ One square would fall first, knocking down the text, and anticipating the avalanche to come. And that would connect the first frame with the second one.
Transition 02:
✦ The big square seemed to be almost exploding, so that was my shot to transitioning for the last frame.
✦ Reacting to that explosion, all the squares would fall apart, leading up to the reveal of the main message: "100 years of Itaú."
Just received these frames and from that, developed all the transitions.
I animated all the physics by hand, thinking about how each square and texts would react to each other. Using archs, rotation, antecipation and overshoot.
