Motion design: Luana Fernandes
Art Direction: Érico Ferreira
Art Direction: Érico Ferreira
The client problem was that the previous animation was being too rough, just passing from one frame to another.
Considering this, I thought about how to bring oneness to these frames: developing smooth, fun and dynamic transitions. I figured out the squares could be dropping since the beginning, with one of them falling first, knocking down the text, and anticipating the avalanche to come.
The big square seemed to be almost exploding, so that was my shot to the transition for the last frame. Thought it would be fun to see all the squares falling apart before revealing the main information "100 years of Itaú".
Considering this, I thought about how to bring oneness to these frames: developing smooth, fun and dynamic transitions. I figured out the squares could be dropping since the beginning, with one of them falling first, knocking down the text, and anticipating the avalanche to come.
The big square seemed to be almost exploding, so that was my shot to the transition for the last frame. Thought it would be fun to see all the squares falling apart before revealing the main information "100 years of Itaú".
Just received these frames and from that, developed all the transitions.
I animated all the physics by hand, thinking about how each square and texts would react to each other. Using archs, rotation, antecipation and overshoot.
