It was a incredible to team up with Prime Motion to bring this SaaS product video to life! The goal was to introduce the new interface of Canadian Tire’s retail media ad management platform while highlighting its key features and benefits.
For the animation, I focused on smooth and dynamic movements to help bringing up all the features mentioned on the voiceover.
Studio: Prime Motion
Art Direction: Giovana Fontaniello
Art Direction: Giovana Fontaniello
